Overview
Loops is the email platform that finally feels designed by people who actually send email. It combines transactional email, lifecycle automation, and broadcast newsletters into a single workspace with a refreshingly modern editor that doesn't fight you. io's complexity.
The interface is clean, the deliverability is excellent, and the developer API is one of the best in the category. com, Supabase, and dozens of other modern SaaS brands. Pricing starts free for up to 1,000 contacts, then $49/month at the 5,000-contact tier — flat pricing with no per-email fees on most tiers, which makes it predictable as you scale.
The trade-off vs. ConvertKit or Beehiiv: Loops is built for product-led companies, not solo creators, so the audience-building features (referral programs, paid newsletters, recommendation networks) are weaker. For B2B SaaS teams that want one ESP for transactional, lifecycle, and broadcast email without the bloat, Loops is the modern default.
Key features
- Unified transactional + marketing + lifecycle email
- Modern visual editor with theming
- Simple loops (drip campaigns) with clean branching
- Developer API and SDKs
- Flat pricing with no per-email fees on most tiers
- Built-in audience segmentation
- Excellent deliverability across all tiers
Pros
- Cleanest, most modern email editor in the category
- Excellent deliverability and developer API
- Simple pricing with no surprise per-email fees
- Used by Linear, Vercel, Cal.com — strong brand signal
Cons
- Less mature for traditional B2C marketing automation
- Weaker audience-building features than ConvertKit
- Smaller template library than Mailchimp
Best for
Product-led B2B SaaS teams who want one ESP for transactional, lifecycle, and broadcast email without the bloat.
Frequently asked questions
What is Loops?+
Loops is a modern email platform that combines transactional email, lifecycle automation, and marketing newsletters in a single workspace — built specifically for product-led B2B SaaS teams.
How much does Loops cost?+
Loops has a free tier for up to 1,000 contacts. Paid plans start at $49/month and scale based on the number of contacts, with no per-email fees on most tiers.
Who uses Loops?+
Loops is used by Linear, Vercel, Cal.com, Supabase, and many other modern B2B SaaS brands. It's become the de facto choice for AI startups and product-led companies.
Is Loops good for newsletters?+
Yes — Loops handles broadcast newsletters well, though creators focused on monetization or audience growth may prefer Beehiiv or ConvertKit for their stronger audience-building features.
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