Best Social & Video Tools
What is Social & Video?
Social and video tools help creators and brand teams build presence on LinkedIn, YouTube, TikTok, and Instagram. This category covers video editing and generation, AI avatars, LinkedIn scheduling and growth, repurposing engines, and social analytics.
All Social & Video tools, compared
| Tool | Best for | Pricing | Type |
|---|---|---|---|
| Arcads AI UGC video ads — type a script, get a real-looking UGC creator video | Performance marketers and DTC brands running constant creative testing on Meta and TikTok who need to ship dozens of UGC variations per week without hiring real creators. | From $110/mo | AI |
| AuthoredUp The LinkedIn post editor every serious creator quietly uses | LinkedIn creators, founders building personal brand, and content marketers who care about the writing experience and want better formatting, hooks, and analytics. | From $10/mo | AI |
| Canva The visual design platform that democratized marketing creative | Solo founders, SMB content teams, and lean marketers without a dedicated designer who need to ship visual creative every week. | From $12/mo | AI |
| Captions AI short-form video editor built for creators and marketers, not studios | Creators and marketers producing daily short-form video for TikTok, Instagram Reels, and YouTube Shorts who need a mobile-first AI editor. | From $9/mo | AI |
| Descript Edit video and podcasts by editing the transcript, like a doc | Marketers, podcasters, and creators producing weekly video or audio content with a single camera or screen recording, who'd rather edit a doc than a timeline. | From $24/mo | AI |
| ElevenLabs The most realistic AI voice generation and cloning, by a wide margin | Marketers, podcasters, and content teams who need realistic AI voice for video voiceovers, podcast production, or video translation — without the budget or time for a real voice actor. | From $5/mo | AI |
| HeyGen AI avatars and video generation for marketing teams | Marketing and growth teams producing talking-head video at scale — outbound personalization, localized content, or high-volume social video. | From $29/mo | AI |
| Opus Clip Auto-generate viral short-form clips from any long video | Podcasters, creators, and marketers producing weekly long-form video or audio who need to systematically repurpose into TikTok, Reels, and Shorts. | From $19/mo | AI |
| Runway AI text-to-video generation for marketers willing to live on the frontier | Marketers and creative directors at agencies producing experimental video content, ad b-roll, or social hooks who want production-ready AI video without becoming a Sora prompt expert. | From $15/mo | AI |
| Synthesia Enterprise-grade AI avatar video — the polished, expensive HeyGen | Enterprise L&D teams, internal comms, and brand marketers at large companies with budget for premium video and a buyer committee that needs SOC 2 compliance. | From $29/mo | AI |
| Taplio AI-powered LinkedIn growth and content scheduling | Founders, creators, and personal brand builders who treat LinkedIn as their primary distribution channel. | From $39/mo | AI |
Detailed reviews
Arcads
AI UGC video ads — type a script, get a real-looking UGC creator video
AuthoredUp
The LinkedIn post editor every serious creator quietly uses
Canva
The visual design platform that democratized marketing creative
Captions
AI short-form video editor built for creators and marketers, not studios
Descript
Edit video and podcasts by editing the transcript, like a doc
ElevenLabs
The most realistic AI voice generation and cloning, by a wide margin
HeyGen
AI avatars and video generation for marketing teams
Opus Clip
Auto-generate viral short-form clips from any long video
Runway
AI text-to-video generation for marketers willing to live on the frontier
Synthesia
Enterprise-grade AI avatar video — the polished, expensive HeyGen
Taplio
AI-powered LinkedIn growth and content scheduling
How we picked these tools
Every tool in this directory is hand-reviewed by an actual practicing marketer. We test each one in real workflows, talk to other marketers using it, and cross-reference public reviews on G2, Capterra, TrustRadius, and Product Hunt. We don't accept pay-for-placement, and we're transparent about affiliate links where they exist. If a tool is on this list, it's because it's legitimately one of the best in the category.
Frequently asked questions
What are the best social & video tools?+
The best tools in this category include Arcads, AuthoredUp, Canva. Each is reviewed in detail below, with pros, cons, pricing, and verified review links.
How do you choose the right social & video tool?+
Match the tool to your team size, budget, and the workflows you need to support. Start with the editor's picks below — they're the strongest fit for most marketers — then narrow by pricing model and AI capability using the filters.
Are AI tools worth it for social & video?+
In most cases yes — AI-powered tools have meaningfully reduced the time-to-value for marketing work. The tools below tagged 'AI' integrate AI as a core capability, not as a marketing checkbox.
Can I find free social & video tools?+
Yes. Use the pricing filter on the directory to show only free or freemium tools. Many of the tools in this category have generous free tiers that work for solo marketers and early-stage teams.